Privacy policy

Version of 04.02.2019

Foreword

Thank you for using Travel Afrique and being part of our community. At Travel Afrique, (“Travel
Afrique”, “we”, “us”, or “our”) we are committed to protecting your personal information and your right to privacy.
If you have any questions or concerns about our policy, or our practices with regards to your personal information,
please contact us at contact@travelafrique.com.

The information shared with us helps us provide you with a great experience on Travel Afrique. We have
a team dedicated to protecting all personal information that we collect and helping to ensure that personal
information is handled properly.

When you visit our website and use our services, you entrust us with your personal information. We take
your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in
the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We
hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy
policy that you do not agree with, please discontinue the use of our sites and our services.

This privacy policy applies to all information collected through our website, and/or any related
services, sales, marketing or events (we refer to them collectively in this privacy policy as the “sites”).

Please read this privacy policy carefully as it will help you make informed decisions about sharing
your personal information with us.

1. What information do we collect

Personal information you disclose to us

We collect personal information that you provide to us such as name, address, contact information,
passwords and security data, payment information, and social media login data.

We collect personal information that you voluntarily provide to us when registering at the
Sites expressing an interest in obtaining information about us or our products and services, when participating in
activities on the Sites or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the
Sites, the choices you make and the products and features you use. The personal information we collect can include
the following:

Name and contact data. We collect your first and last name, email address, postal
address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information
used for authentication and account access.

Payment data. We collect data necessary to process your payment if you make purchases,
such as your payment instrument number (such as a credit card number), and the security code associated with your
payment instrument. All payment data is stored by our payment processor and you should review its privacy policies
and contact the payment processor directly to respond to your questions.

All personal information that you provide to us must be true, complete and accurate, and you must
notify us of any changes to such personal information.

Information automatically collected

Some information – such as IP address and/or browser and device characteristics – is collected
automatically when you visit our Sites.

We automatically collect certain information when you visit, use or navigate the Sites. This
information does not reveal your specific identity (like your name or contact information) but may include device
and usage information, such as your IP address, browser and device characteristics, operating system, language
preferences, referring URLs, device name, country, location, information about how and when you use our Sites and
other technical information. This information is primarily needed to maintain the security and operation of our
Sites, and for our internal analytics and reporting purposes.

Information collected from other sources

We may collect limited data from public databases, marketing partners, social media platforms, and
other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing
partners, social media platforms (such as Facebook), as well as from other third parties. Examples of the
information we receive from other sources include: social media profile information (your name, gender, birthday,
email, current city, state and country, user identification numbers for your contacts, profile picture URL and any
other information that you choose to make public); marketing leads and search results and links, including paid
listings (such as sponsored links).

We process your information for purposes based on legitimate business interests, the fulfillment of our
contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Sites for a variety of business purposes described below.
We process your personal information for these purposes in reliance on our legitimate business interests (“Business
Purposes”), in order to enter into or perform a contract with you (“Contractual”), with your consent (“Consent”),
and/or for compliance with our legal obligations (“Legal Reasons”). We indicate the specific processing grounds we
rely on next to each purpose listed below.

We use the information we collect or receive:

To facilitate account creation and logon process. If you choose to link your account with us to
a third party account *(such as your Google or Facebook account), we use the information you allowed us to
collect from those third parties to facilitate account creation and logon process. See the section below headed
“How do we handle your social logins” for further information.
To send you marketing and promotional communications. We and/or our third-party marketing
partners may use the personal information you send to us for our marketing purposes, if this is in accordance
with your marketing preferences. You can opt-out of our marketing emails at any time (see the “What are your
privacy rights” below).
To send administrative information to you. We may use your personal information to send you
product, service and new feature information and/or information about changes to our terms, conditions, and
policies.
Fulfill and manage your orders. We may use your information to fulfill and manage your orders,
payments, returns, and exchanges made through the sites.
Deliver targeted advertising to you. We may use your information to develop and display content
and advertising (and work with third parties who do so) tailored to your interests and/or location and to
measure its effectiveness.
Request feedback. We may use your information to request feedback and to contact you about your
use of our Sites. To protect our Sites. We may use your information as part of our efforts to keep our sites
safe and secure (for example, for fraud monitoring and prevention).
To enforce our terms, conditions and policies.
To respond to legal requests and prevent harm. If we receive a subpoena or other legal request,
we may need to inspect the data we hold to determine how to respond.
For other business purposes. We may use your information for other business purposes, such as
data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to
evaluate and improve our sites, products, services, marketing and your experience.

3. Will your information be shared with anyone?

We only share information with your consent, to comply with laws, to protect your rights, or to fulfill
business obligations.

We may process or share data based on the following legal basis:

Consent. We may process your data if you have given us specific consent to use your personal
information in a specific purpose.
Legitimate Interests. We may process your data when it is reasonably necessary to achieve our
legitimate business interests.
Performance of a contract. Where we have entered into a contract with you, we may process your
personal information to fulfill the terms of our contract.
Legal Obligations. We may disclose your information where we are legally required to do so in
order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal
process, such as in response to a court order or a subpoena (including in response to public authorities to meet
national security or law enforcement requirements).
Vital interests. We may disclose your information where we believe it is necessary to
investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations
involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in
which we are involved.

Vendors, consultants and other third-party service providers. We may share your data with third
party vendors, service providers, contractors or agents who perform services for us or on our behalf and require
access to such information to do that work. Examples include: payment processing, data analysis, email delivery,
hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking
technology on the Sites, which will enable them to collect data about how you interact with the sites over time.
This information may be used to, among other things, analyze and track data, determine the popularity of certain
content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or
trade any of your information with third parties for their promotional purposes.
Business Transfers. We may share or transfer your information in connection with, or during
negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our
business to another company.

4. Who will your information be shared with?

We only share and disclose your information with the following third parties. We have categorized each
party so that you may be easily understand the purpose of our data collection and processing practices. If we have
processed your data based on your consent and you wish to revoke your consent, please contact us.

Content optimisation
Google Fonts
Invoice and billing
Stripe and PayPal
Retargeting platforms
Facebook Custom Audience, Facebook Remarketing, Google Ads Remarketing and Google Analytics Remarketing
Social media sharing and advertising
Facebook advertising, Facebook social plugins and Instagram advertising
User account registration and authentication
Facebook Login, Google Sign-In and Google OAuth 2.0
Web and mobile analytics
Google Ads, Google Analytics, Google Tag Manager, Facebook Ads conversion tracking and Facebook Analytics
Website testing
Google Website Optimizer

5. Do we use cookies and other tracking technologies?

When you visit our website, information may be stored on your computer in the form of a cookie. This
paragraph describes the cookies we use and explains why we use cookies and how we use the information we collect. It
also explains how cookies enable the proper functioning of our website and app and why you may not be able to use
the full functionality of the website if you disable the use of cookies. By visiting our website without changing
your preferences, you consent to the use of all cookies and other data collection tools; however, if you decline to
use these cookies, you may change your cookie-related preferences at any time. All companies and/or networks with
which we work have their own privacy policies and procedures in place for their users to opt-out of tracking and
behavioral targeting through advertisements or the opt-out procedures set out in the “Controlling and Deleting
Cookies” section.

What are cookies?

Cookies are small text files that contain data that are downloaded to your computer or mobile device
when you visit certain Internet pages. The cookies are then sent (back) to the original website or another website
that recognizes the cookie each time you visit it. The use of cookies is widely used to make our website work or
function more efficiently and to provide information to the owners of the website. Cookies have many different
purposes: They allow you to switch efficiently between different pages, store your preferences and generally improve
the user experience. Cookies allow us to determine whether you have visited our website before, for example, or
whether you are a new visitor. They can also help ensure that the ads you see online are relevant and of interest to
you.

There are two main types of cookies:

“First-party cookies are sent directly from us to your computer or mobile device;
Third party cookies are sent by third parties on our behalf. We may use third-party cookies for
functionality, performance/analytics, advertising/tracking, and social networking purposes.
Cookies may be stored on your computer or mobile device for different periods of time. Some cookies are session
cookies. These are only stored temporarily during a browser session and are deleted when the browser is closed.
Other cookies are so-called persistent cookies, which means that they are stored on your computer or mobile
device for a certain period of time and are not deleted when your browser is closed. They can be used by our
website to recognize your computer or mobile device when you open your browser and browse the Internet.

Why do we use cookies?

We use cookies for several reasons, including the following:

to facilitate, facilitate and optimise the functioning of our website and access to it;
to track traffic flow and travel patterns associated with our website;
to keep track of the total number of visitors to our website and the types of Internet browsers (e.g.
Firefox, Chrome or Internet Explorer) and operating systems (e.g. Windows or Mac OS) used by our
visitors;
to monitor and continuously improve the performance of our website;
to personalize and enhance your online experience.

What types of cookies do we use?

The types of cookies we and our partners use in connection with our website can be divided into five
categories: “Essential Cookies”, “Functional Cookies”, “Performance and Analysis Cookies”, “Advertising and Tracking
Cookies” and “Social Media Cookies”. We have collected some additional information about each category and the
purposes of the cookies that we and third parties set in the following table.

Required cookies for our essential purpose:

These cookies are critical to the delivery of our website and all services available through the
website. These cookies also support functions such as access to protected areas. Without these cookies, services you
have requested, such as transaction pages and secure login accounts, would not be possible.

Cookies for functionality:

Functionality cookies collect information about your choices and allow us to tailor our site to you.
These cookies mean that we can provide you with our services according to your preferences when you continue to use
or visit the site. These cookies enable us, for example:

Save your location preferences if you have set your location on your home page and would like to receive a local
weather forecast if necessary;
Remember the settings you have made, such as layout, text size, settings and colors;
Shows you when you are logged in;
Shop Accessibility Options

Performance and analysis cookies:

We use performance/analysis cookies to analyze how our website is accessed, used or functions in order
to provide you with a better user experience and to maintain, operate and continually improve our website. These
cookies enable us, for example:

to better understand visitors to our website so that we can improve the presentation of our content;
to test different design concepts for certain pages, like our homepage;
to collect information about visitors to our website, such as their location and the browser they use;
to determine the number of unique users on our website;
to improve our website by logging all errors that have occurred;
to conduct research and error diagnosis in order to improve the product range.

We use Google Analytics and many other web analytics tools to help us better understand how users use
the site. Like many other services, these web analytics services use first-party cookies to track users’ activity.
In our case, they are used to collect information about how users use our website. This information is used to
generate reports and create services that help us improve our website and the services we provide through it. The
reports inform us about website trends without identifying individual visitors. For some services, you may opt out
of tracking immediately. For example, you can disable the use of cookies by our website or Google Analytics without
affecting how you visit our website. For more information about how Google Analytics can disable the tracking of all
websites you visit, please visit this Google page.

Advertising and Tracking Cookies:

We may allow third parties, including advertisers (such as Google), to place cookies on our website.
These cookies allow these companies to track your activities on various websites where they serve ads and record
your activities so they can serve ads that they think are relevant to you while you browse the Internet. These
cookies store information about the content you are browsing, along with an identifier associated with your device
or IP address.

These cookies also allow us and third parties to know whether you have seen an ad or a type of ad and
how long ago you last saw it. This information is used for frequency limiting purposes, to customize the ads you
display, and to measure the effectiveness of ads.

Third Party Cookies:

There are some pages on our website where third parties provide applications with their own cookies to
track the success of their services (applications) or customize applications for you. Due to the way these cookies
work, we cannot access the cookies, nor can third parties access the data of the cookies we use. Some pages of our
website may also contain embedded content, and these third party websites may set their own cookies.

How to control or delete cookies

You have the right to accept or stop the storage of cookies on your device at any time by adjusting the
settings in your web browser to your cookie settings.

Please note that if cookies are disabled, you may not be able to use all interactive features of the
website and/or online courses and content.

Most browsers provide instructions on how to change your cookie settings. These settings are usually
found in the Options or Settings menu of your browser.

If you only want to restrict third party advertising cookies, you can disable them using the following
links:

Please note that many more companies are listed on these pages than those that set cookies via our
website.

Cookies that have been stored in the past

If you have disabled one or more cookies, we may still use information collected from cookies before
your setting was disabled. However, we will no longer use the disabled cookie to collect further information.

6. Do we use google maps?

Yes, we use Google Maps for the purpose of providing better service. This website, mobile application, or Facebook
application uses Google Maps APIs. You may find the Google Maps APIs terms of service here. To
better understand Google’s privacy policy, please refer to this link.

By using our Maps API Implementation, you agree to be bound by Google’s terms of service. You agree to
allow us to obtain or cache your location. You may revoke your consent at anytime.

7. How do we handle your social logins?

If you choose to register or log in to our websites using a social media account, we may have access to
certain information about you.

Our Sites offer you the ability to register and login using your third party social media account
details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile
information about you from your social media provider. The profile Information we receive may vary depending on the
social media provider concerned, but will often include your name, e-mail address, friends list, profile picture as
well as other information you choose to make public.

We will use the information we receive only for the purposes that are described in this privacy policy
or that are otherwise made clear to you on the Sites. Please note that we do not control, and are not responsible
for, other uses of your personal information by your third party social media provider. We recommend that you review
their privacy policy to understand how they collect, use and share your personal information, and how you can set
your privacy preferences on their sites and apps.

8. How long do we keep your information?

We keep your information for as long as necessary to fulfill the purposes outlined in this privacy
policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in
this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or
other legal requirements). No purpose in this policy will require us keeping your personal information for longer
than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either
delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored
in backup archives), then we will securely store your personal information and isolate it from any further
processing until deletion is possible.

9. How do we keep your information safe?

We aim to protect your personal information through a system of organisational and technical security
measures.

We have implemented appropriate technical and organisational security measures designed to protect the
security of any personal information we process. However, please also remember that we cannot guarantee that the
internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of
personal information to and from our Sites is at your own risk. You should only access the services within a secure
environment.

10. Do we collect information from minors?

We do not knowingly collect data from or market to children under 13 years of age.

We do not knowingly solicit data from or market to children under 13 years of age. By using the Sites,
you represent that you are at least 13 or that you are the parent or guardian of such a minor and consent to such
minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has
been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our
records. If you become aware of any data we have collected from children under age 13, please contact us at
contact@travelafrique.com.

11. What are your privacy rights?

In some regions, such as the European Economic Area, you have rights that allow you greater access
to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the European Economic Area), you have certain rights under applicable data
protection laws. These may include the right (i) to request access and obtain a copy of your personal
information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal
information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right
to object to the processing of your personal information. To make such a request, please use the contact details
provided in the last section. We will consider and act upon any request in accordance with applicable data
protection laws.

If we are relying on your consent to process your personal information, you have the right to
withdraw your consent at any time. Please note however that this will not affect the lawfulness of the
processing before its withdrawal.

If you are resident in the European Economic Area and you believe we are unlawfully processing your
personal information, you also have the right to complain to your local data protection supervisory authority.
You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

12. Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track
(“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online
browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT
signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism
that automatically communicates your choice not to be tracked online. If a standard for online tracking is
adopted that we must follow in the future, we will inform you about that practice in a revised version of this
Privacy Policy.

13. Do we make updates to this policy?

Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an
updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make
material changes to this privacy policy, we may notify you either by prominently posting a notice of such
changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to
be informed of how we are protecting your information.

14. How can you contact us about this policy?

If you have any questions about these Terms, please contact us via contact@travelafrique.com.